To generate a countdown timer, you need to specify its end date and end time while taking the time zone differences into account. This ensures that the email clients won’t see this countdown timer as a malicious object and won’t cut it out from an email. The code does include an image link but there’s a script with the timer’s conditions inside the link. Usually, a countdown timer’s embed code looks somewhat like this:Īt first glance, it may appear that the code consists of an image link and a display style however, it’s not quite like that. The countdown timers generated by dedicated services don’t have any issues with email clients and fulfill their task flawlessly. Therefore, we recommend using the custom-made option only when you know for sure what you’re doing. However, a custom-made code might cause some display issues or be cut out completely by email clients. You can create such timers with the help of special services like Sendtric or Motionmail, or generate the code yourself. HTML countdown timerĪn HTML countdown timer is an HTML script that counts down the time to a specific date in the future, second by second. However, an HTML timer has a number of perks that GIFs don’t have.
Discounts on their own are already a good incentive to buy. Therefore, it would be more reasonable to view countdown timers as a way to diversify your email campaigns and to entertain subscribers with an animated content element. These indicators along with some additional A/B tests that showed similar results drove us to the conclusion that embedding a countdown timer in an email doesn’t affect sales level significantly. The percentage of people who clicked email links differed by 0.2% between the first and the second groups: 4.9 clicks originating from emails with a timer and 4.7 from emails without one.The percentage of clicks on a countdown timer - 1%.Both the design and the text content remained the same in each email. For example, we’ve divided a customer database into two halves and sent an email with a countdown timer to the first half and an email without a timer to the second one. To test this, we’ve conducted a number of experiments. Сountdown timers are well-known for driving sales. notify that a webinar is about to start.announce the date of a lucky draw contest.remind that a trial period is about to end.
Most often, countdown timers are used in email campaigns in order to: You can use countdown timers for email for any type of business, be it an online store, a delivery service or a medical webinar production company. Urgency is one of the best decision-making factors, so why don’t you use it to encourage a subscriber to buy? How and when can you use a countdown timer? How can you combine these three amazing things? By creating an email with a countdown timer inside.Ī countdown timer is the best way to demonstrate that a sale lasts for a limited time, a nonverbal way to tell customers: Soon a carriage will turn into a pumpkin and the price for that new bag will become huge again. There are three things an email marketing specialist can watch forever: email campaigns being sent, CTR growing, time until the end of a sale counting down.
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